Kids’ digital media company Pocket.watch is expanding from its US base with a new office in London, to further support and expand its business across EMEA.

Danny Spronz, formerly VP of Digital Partnerships and Influencer Marketing for EMEA at Disney, has joined the company to oversee operations in the region. As Managing Director EMEA, he will steer consumer products licensing and content sales for the region, as well as looking after advertising sales and other general business operations.

“The rate of demand for children’s programming from the biggest stars and creators loved by generation alpha across EMEA and other western territories shows no signs of slowing down and Pocket.watch is uniquely positioned to fill this need,” Danny says.

“Pocket.watch has proven time and again to be a trailblazer in the kids’ entertainment space and I am thrilled to be joining the team to help further the company’s success and reach into new territories.”

Danny will report to Pocket.watch Chief Revenue Officer Stone Newman.

Pocket.watch is behind the licensing success of Ryan’s World, the biggest YouTuber on the planet, alongside other major kids’ content creators, including EvanTube, JillianTube and HobbyKidsTV.

The company also announced a partnership with Etisalat, the Middle Eastern broadcaster, to bring a number of shows to the region, including Ryan’s Mystery Playdate, Ryan’s World Specials, and HobbyKids Adventure.

Humaid Rashid Sahoo, CEO, E-Vision, a division of Etisalat, says: “We are delighted to continue to enhance our content offering by partnering with pocket.watch.

“Bringing the latest and the best in kids’ entertainment to the UAE complements our objective of delivering the best quality content to our e-Junior customers.”