Planeta Junior has appointed Hélène El Arouni as Head of Consumer Products & Media in France.
In her new role, Hélène will report to Antonella Ceraso, who manages the sales cluster for French, Portuguese and Spanish operations.
As Head of Consumer Products & Media, France, she will manage Media Sales and Consumer Products for Planeta Junior properties, and help position the company as a leading force in France.
Hélène brings a comprehensive vision for Planeta’s licensing business to the role, having worked as Marketing Analyst at Europe’s leading media sales house, TF1 Advertising, as Senior Consumer Products Manager at TF1 Licenses, and as Marketing Manager for a successful start-up.
This June, she was named the 2019 Rising Star of Licensing at the Licensing International Awards.
Planeta says the appointment extends its commitment to the French market, where it has recently joined forces with leading entertainment companies, including ZAG Animation (Miraculous: Tales of Ladybug & Cat Noir, Power Players), Cottonwood Media (Squish, Find Me in Paris) and Superprod Animation (Helen’s Little School, That’s Joey).