Planeta Junior has called on several of its most popular character brands to a front a new #StayAtHome campaign that aims to raise children’s awareness of the Covid-19 outbreak and provide some entertainment to see them through self-isolation.
Iconic characters from Gormiti and Pucca carry this global initiative in two stand-alone campaigns: We will face this problem together and #ImStayingHome.
To raise children’s awareness of the importance of following health advice, Planeta Junior has created a fun video featuring the Gormiti characters for the ‘We will face this problem together’ campaign, which teaches kids how to wash their hands properly to the series’ theme tune. The video is available through YouTube, as well as the brand’s official social media pages.
For #ImStayingHome, Planeta Junior is using Pucca not only to provide information about COVID-19, but also giving away fun ideas to do at home as . The overarching digital campaign will feature a series of instructions from the health authorities, for example coughing and sneezing into your elbow, and the importance of social distancing. Planeta Junior has also prepared a special TikTok series to launch a challenge for Pucca followers.
The campaign aims to help raise awareness about staying in and to provide a range of fun inspirations. A series of activity ideas will be published on the Instagram and Facebook feeds to inspire people to make the most of this time by reading, cooking, dancing or doing a spot of exercise. This will be complemented by new videos on YouTube about having fun indoors and stepping away from screens.
Planeta Junior has also made all episodes of Pucca and several special clips featuring extras from the new season of Gormiti available on the each of these series’ YouTube channels.