Digital play experience Ooks has named Weird Lime as its global licensing agent across all categories.
The deal will see the full service digital, media and marketing agency – already appointed as the international marketing and media agency for Ooks – drive the worldwide licensing presence for Ooks across consumer products, digital activations, broadcast partnerships and experiential.
“The talented team at Weird Lime were our first choice to take hold of our licensing ambition,” say Noel and Luz Donegan, founders at Ooks creator, Zulleon. “Already appointed as our marketing and media agency, it was a perfect fit. We’re on track to reach over five million Ooks created within the year, fuelled by our brand-new content of new apps and webisodes.
“With Weird Lime we know we’re in the best hands, not only to align us with the right licensing partners to join us on our journey, but to support our marketing efforts of that of our partners and also end users.”
Ooks is on a steep trajectory of growth, having already amassed over 1 million YouTube views and more than 83,000 fans on Popjam, all prior to this summers’ aggressive marketing roll out.
Supporting this consumer demand and character engagement is a huge development pipeline of content, which begins rolling out from August with the first in a full suite of five new apps, each based on winning gameplay formats, heading to iOS and Android.
Alongside this, a 22-episode series of animated shorts will be available worldwide from late summer on both YouTube and Amazon Prime Video. A brand-new short every month to keep up with the audience demand and grow Ooks into a truly international character brand.
Sarah Camp, Marketing Director at Weird Lime Limited, says: “Ooks is such a thrilling and fast-paced property to be involved in. We work across a variety of global FMCG and international properties but Ooks is like nothing we have been involved in before, in terms of instant fan engagement.
“We have been blown away by the consumer uptake of the brand, its content, and interest from both licensees and retailers, in just a matter of weeks. We look forward to showcasing the new exciting apps and animated content to licensing partners and retailers.”