Oddbods secures new European agent

Planeta Junior will represent the brand across the region, as CPLG deals for the brand fall into place across Benelux

Written by Rhys Thomas

Posted 10.07.2019 | Entertainment

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One Animation has appointed Planeta Junior as the European licensing agent for its global smash-hit animated series Oddbods.

The Barcelona-based agency will build a vibrant licensing program for Oddbods across key categories, including apparel, accessories, back to school, home and giftware, and publishing.

The appointment follows a flurry of multi-category deals for the brand in Benelux, brokered on behalf of One Animation by CPLG.

A collection of arts and crafts products, colouring books, stationery, partyware, games and puzzles will be launched in the first half of 2020 by DP Factory. The hotly anticipated range will be available in Benelux, with the first wave of product hitting shelves in S/S2020.

Also launching in region in S/S2020, and further boosting Oddbods’ presence in Benelux, Speelgoedland is set to launch accessories, arts and crafts, bags, watches, pocket money toys and stationery, satisfying the insatiable demand for consumer product in the region.

Meanwhile in the UK, fans will be able to both celebrate and get organised with the Oddbods, as Playpress readies a range of 3D pop-out greeting cards and calendars for launch in AW19, along with playsets based on the popular animation.

Sashim Parmanand, CEO of One Animation, says: “The Oddbods brand is on an unbelievable trajectory of growth which is showing no signs of slowing. We’re thrilled to have some best in class partners joining our consumer products programme and are looking forward to working closely with them to roll out fun, first class products from later this year.”

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