Oddbods launches new AR app

New augmented reality app Oddbods Oddlife immerses iOS users in the characters’ wacky world

Written by Rhys Thomas

Posted 10.12.2019 | Entertainment

Oddbods launches new AR app thumbnail

One Animation is following up the success of the Oddbods Turbo Run endless runner game with the launch of a fully immersive augmented reality app for iOS devices.

Oddbods Oddlife lets kids engage in multiple immersive adventures as they become their favourite Oddbods characters.

“Our little fans are placed at the centre of this revolutionary and educational digital adventure whilst parents are given a toolkit that delivers interactive and useful ‘hacks’ to help with the rigours of daily life, in a never-seen-before format,” says Amir Biran, Digital Director of One Animation.

“The intelligence of our app not only delivers personalised content aligned to kids’ favourite Oddbod characters, but simultaneously calms, educates and entertains, pertinent to the time of day and family routine. Persuading kids to clean their teeth or pack their belongings for school will never have been so much fun!”

The expertly curated features of the app facilitate one-to-one interactions, and Facetime-style facial expression mapping, which kids will be enthralled by and parents will love.

Baz Palmer, CEO of the app’s developer Weyo, adds: “There’s nothing else to rival Oddbods ‘Oddlife’ right now. Working with the talented team at One Animation, we’ve created a super fun digital experience that families can enjoy and play together.

“Having already launched our number one app, The Wiggles- Fun Time with Faces, we look forward to what is set to be our next big adventure with Oddbods Oddlife.”


Messe Frankfurt readies for this week’s trio of events thumbnail

Messe Frankfurt readies for this week’s trio of events

Licensing China, Toy & Edu China, and Baby & Stroller China to open this week with over 1,300 exhibitors

Tomy speeds ahead with Ricky Zoom marketing campaign thumbnail

Tomy speeds ahead with Ricky Zoom marketing campaign

The campaign is designed to promote and celebrate the growth of Tomy’s licensed toy product offering and support the supplier’s ...

Genius Brands International launches Kartoon Channel! on Apple iOS thumbnail

Genius Brands International launches Kartoon Channel! on Apple iOS

Kartoon Channel! app receives tremendous response, breaking single day company download records in first 24 hours and ranking in the ...

Press Releases

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June thumbnail

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June

Jay Roewe, SVP of production for HBO, Erik Barmack, founder of Wild Sheep, Marc Lorber, SVP, international co-productions & acquisitions ...

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run