New chapter for Pete Selby

Sainsbury’s former head bookworm has a new role as Retail Publishing Director at the Roald Dahl Story Company

Written by Rhys Thomas

Posted 18.09.2018 | Entertainment

New chapter for Pete Selby thumbnail

Peter Selby, the former Head of Books & Music at UK retail group Sainsbury’s, has been appointed Retail Publishing Director at the Roald Dahl Story Company.

Pete, who calls the new role a “real privilege”, will be called upon to use his retail experience, knowledge and creative thinking to support the licensor’s publishing ambitions.

While working closely alongside all key partners to shape and drive the publishing strategy in the UK, Pete will also help manage the international business as growth continues to gather pace in territories including Australia, China and the USA.

“To be working with the team on how we take these timeless characters and inspire and thrill future generations of children around the world is a dream job for someone who grew up with Roald Dahl’s books,” he says. “There are so many new and exciting stories to be told – in ever more creative and engaging ways – and I’m delighted to be working alongside some of the most progressive minds in publishing and entertainment to help deliver this.”

Luke Kelly, Managing Director of The Roald Dahl Story Company, and Roald Dahl’s grandson, adds: “Pete joins at an incredibly exciting time for the Roald Dahl Story Company. Our publishing has never been stronger and we have ambitious plans in entertainment across film, television and stage yet to come. We are very excited to bring in Pete to further develop our publishing business in the UK and internationally and develop our presence at retail.”


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