Molang gets social amid Covid-19 lockdown

Millimages unveils cute and cheery new social media filter and home activities for the Kawaii rabbit brand

Written by Rhys Thomas

Posted 01.04.2020 | Entertainment

Molang gets social amid Covid-19 lockdown thumbnail

Millimages has introduced a range of new ways for families to interact with their favourite joyful rabbit Molang, with a new filter for social media platforms, and a wide range of activities for children at home during the coronavirus lockdown.

The new Molang filter, which is available on Facebook and Instagram, adds the famous ears and blushed cheeks from the rabbit, which first rose to fame as an instant messaging app in Korea. As users of the filter close their eyes, stars stream from their eyelids and, if they tap the screen, fun heart-shaped sunglasses are added too.

Licensor Millimages has also provided a range of activities to help children get creative, keep busy and lift spirits. The tasks include colouring, games, DIY, maths puzzles and even paper construction, themed as a pack to help children prepare for Easter or to learn about sustainability and protecting the oceans.

Licensing Link, which manages the brand’s licensing rights in the UK and Ireland, hopes that the new filter and activities will help families who are at home more and communicating with friends and family online due to the Covid-19 restrictions worldwide, have some fun with the popular brand.

Ian Wickham, director, Licensing Link, says: “We are absolutely delighted to announce that following the success of Molang GIF’s across social messaging platforms - Giphy alone about to smash through the 7 billion uses mark in just two years - a super cool Molang filter is now available to use on Facebook and Instagram along with a range of brilliant activities to help keep little ones entertained during lockdown. So, go on, have some fun with your friends and turn yourself into your favourite Kawaii/Lifestyle rabbit.”

Molang and Piu Piu will also feature on the TinyPOP website with an online contest to find hidden Molang Easter eggs which will run across the full Easter period and offer children the chance to win Molang plush bundles.


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