LIMA Asian Licensing Awards winners revealed

This year’s ceremony recognised regional talent and excellence in translating global brands to local programmes and promotions

Written by Rhys Thomas

Posted 09.01.2019 | Entertainment

LIMA Asian Licensing Awards winners revealed thumbnail

Winners of this year’s LIMA Asian Licensing Awards have been recognised at the annual ceremony and cocktail reception in Hong Kong.

The awards were held on 7 January, the opening evening of the Hong Kong International Licensing Show, with 11 categories celebrating the achievements in every from licensed promotions to top entertainment properties, digital brands and consumer products.

The winners are:

Asian Property of the Year
B.Duck – Semk Products Ltd   

Licensed Promotion of the Year
Pets Rock X Starbucks “Lets Rock” (China and Taiwan) – Polyblank Designs Ltd / Starbucks 

Entertainment Property of the Year – Animated
Mickey Mouse – 90th Anniversary – The Walt Disney Company  

Entertainment Property of the Year – Live Action
Avengers: Infinity War – The Walt Disney Company 

Location-Based or Experiential Initiative of the Year
Miffy Meets Kumoya – Mercis BV / Bakemono Pte Ltd 

Digital Property of the Year
Kakao Friends – Kakao Corporation 

Licensee of the Year – Apparel & Accessory
Li Ning – Mickey Mouse – 90th Anniversary 

Licensee of the Year – Toy
Mattel Inc. – Jurassic World Fallen Kingdom 

Licensee of the Year – Houseware
A.S. Watsons Group Limited – Miffy 

Retailer of the Year
Watsons – B.Duck 

Corporate Brand / Lifestyle Property of the Year
Mickey Mouse – 90th Anniversary – The Walt Disney Company 


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