‘Grinch-mas’ has arrived at retailers across the UK with stores launching Christmas jumpers, face masks and more based on the classic Dr. Seuss title, How the Grinch Stole Christmas!
WildBrain CPLG, on behalf of Dr. Seuss Enterprises secured a host of new licensees for 2019 including CWI for babywear, Kokomo for health and beauty, Widdop & Co for Christmas decorations, That Company Called If for reading accessories, Portico for calendars, Ecell for an extensive range of phone accessories, and Enesco for gifting.
At retail, Primark continue to support the brand across men’s, ladies and kids’ apparel, sleepwear, gifting and accessories, in addition to health and beauty, which is a new category at Primark for the Grinch this Christmas. The range is being supported with in-store point of sale.
John Taylor, Managing Director UK & France at WildBrain CPLG, says: “The Grinch is such an iconic character loved by all ages, that the brand has firmly established itself as a Christmas staple. It’s hugely exciting to see The Grinch’s UK retail footprint continue to grow with new licensees and products year-on-year.”
Elsewhere, supermarket Asda launched Grinch products for the whole family, from baby through to adults, including an exclusive Christmas duvet design. Fast fashion retailer New Look has expanded on its 2018 range to include daywear, nightwear and underwear, and Very.co.uk is supporting the brand with matching mini-me Mama Grinch, Papa Grinch and Mini Grinch pyjama sets for the whole family to enjoy. The Grinch is also being supported by River Island, Next, Morrisons and Tesco.
Susan Brandt, president of Dr. Seuss Enterprises, L.P, adds: “Dr. Seuss has added a host of terrific licensees into the family over the past year and is very happy to respond to our fans’ growing demand for the Grinch by bringing such a broad assortment of product to retail.
"We will continue to look to these important retailers to help bring more of Dr. Seuss’s beloved characters to the UK and Europe throughout the year.”