Gruffalo moves to Alexa

Gruffalo Move is the brand's first voice experience for Amazon's assistant, giving fans a new way to explore the story and characters while enjoying music and vocals from Magic Light's hit animated adaptation

Written by Rhys Thomas

Posted 27.11.2019 | Entertainment

Gruffalo moves to Alexa thumbnail

The Gruffalo is heading to Amazon’s Alexa for a new voice experience that lets young fans explore the characters and world’s of Julia Donaldson and Axel Scheffler’s hugely popular picture book.

Called Gruffalo Move, the interactive audio game is available in the UK and US. Young fans can use their voice to meet characters from the magical world of The Gruffalo and explore sound and music from Magic Light Picture’s award-winning animated adaptation.

Created for three to six-year-olds, Gruffalo Move encourages children to get up and get active. After answering questions to identify the character, they are then given a fun activity encouraging them to take part at home and move about like that character.

They can try to tiptoe like Fox, hoot with Owl and slither with Snake, as they meet a new animal day by day. Once they have guessed all five characters and completed the activities, they will be rewarded with a secret surprise. Starting the experience is as simple as saying, ‘Alexa, open Gruffalo Move’.

The Gruffalo has already enjoyed digital success with the innovative Gruffalo Spotter App, a BAFTA-nominated chart-topper on the app store which received over 400,00 downloads when launched in 2017.


The app in the hat! thumbnail

The app in the hat!

Dr. Seuss Enterprises partners with Sugar Creative to develop series of educational augmented reality apps for early 2020

Redundancies hit half of Rovio’s licensing team thumbnail

Redundancies hit half of Rovio’s licensing team

A total of 16 roles have been lost, including that of Head of Brand Licensing Simo Hämäläinen, as licensing moves ...

First Oddbods family entertainment centre opens in China thumbnail

First Oddbods family entertainment centre opens in China

New themed experience is the first of 15 that CMC Inc. and One Animation will open across the territory over ...

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year