Gruffalo moves to Alexa

Gruffalo Move is the brand's first voice experience for Amazon's assistant, giving fans a new way to explore the story and characters while enjoying music and vocals from Magic Light's hit animated adaptation

Written by Rhys Thomas

Posted 27.11.2019 | Entertainment

Gruffalo moves to Alexa thumbnail

The Gruffalo is heading to Amazon’s Alexa for a new voice experience that lets young fans explore the characters and world’s of Julia Donaldson and Axel Scheffler’s hugely popular picture book.

Called Gruffalo Move, the interactive audio game is available in the UK and US. Young fans can use their voice to meet characters from the magical world of The Gruffalo and explore sound and music from Magic Light Picture’s award-winning animated adaptation.

Created for three to six-year-olds, Gruffalo Move encourages children to get up and get active. After answering questions to identify the character, they are then given a fun activity encouraging them to take part at home and move about like that character.

They can try to tiptoe like Fox, hoot with Owl and slither with Snake, as they meet a new animal day by day. Once they have guessed all five characters and completed the activities, they will be rewarded with a secret surprise. Starting the experience is as simple as saying, ‘Alexa, open Gruffalo Move’.

The Gruffalo has already enjoyed digital success with the innovative Gruffalo Spotter App, a BAFTA-nominated chart-topper on the app store which received over 400,00 downloads when launched in 2017.


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