Genius Brands hire Jeff Shapiro as VP Retail Development

The former Warner Bros. and Disney exec will head up retail partnership and programmes for current and planned shows, including Rainbow Rangers and Llama Llama

Written by Rhys Thomas

Posted 03.06.2019 | Entertainment

Genius Brands hire Jeff Shapiro as VP Retail Development thumbnail

Genius Brands International has appointed licensing industry veteran Jeff Shapiro to the team as Vice President of Retail Development.

Jeff will work closely with Lloyd Mintz, SVP of Global Consumer Products, to whom he will directly report, to build retail partnerships and programmes across Genius Brands’ portfolio. High on the agenda will be Rainbow Rangers, airing on Nick Jr. in the US, and Netflix hit Llama Llama, both already greenlit for second seasons.

Strategic retail initiatives will also be implemented for the relaunch of the award-winning Baby Genius brand, as well as Thomas Edison’s Secret Lab, Warren Buffett’s Secret Millionaires Club, and other brands in development.

Rainbow Rangers

“Jeff brings a breadth of knowledge and wealth of experience in the licensing, merchandising and retail business that is unparalleled, working on such brands as Harry Potter, Batman, DC Comics, Marvel, LEGO, The Simpsons, Strawberry Shortcake, and Scooby-Doo, among others,” says Lloyd. “We are fortunate to have an executive of his caliber to drive our retail programs as we begin launching our flagship properties, Rainbow Rangers and Llama Llama, into the marketplace in 2019 and 2020.

Jeff brings decades of experience to the role. Most recently he was Director of Sales at Warner Bros. Entertainment, and has held positions at 20th Century Fox, Sony Pictures Entertainment, and The Walt Disney Company, where he began his career and worked for 12 years.

“I have a lot of respect for Lloyd’s expertise as well as the many successes that Andy has had over his impressive career,” he says. “I am genuinely thrilled with the growth opportunity Genius Brands represents as I work with a stellar team to develop and execute the retail launches for these highly-anticipated properties.”


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