Smells like Bieb spirit
Justin Bieber has launched a deodorant called Here + Now.
The collaboration with plant-based toiletries brand Schmidt’s boasts a new sensitive skin formula with activated charcoal, and promises an unforgettable aroma of mellow, citric, woodsy notes.
Bieber announced the collaboration back in May with the above Instagram post, captioned “ready for Here + Now… new collab come this Fall”
The stick, which is vegan and cruelty free, will be available to purchase for $10.99 in the US from 1 October.
BLE opens in just three weeks!
Brand Licensing Europe will open its doors for the first time at London’s Excel – the event’s new home until at least 2024 – in just three weeks’ time.
If you have news, views, previews or special events taking place at the show, get in touch with LTW.MEDIA Editor Rhys Thomas at firstname.lastname@example.org, and let us know what you have going on.
Pokemon Masters downloaded 10 million times in one week
The latest Pokemon app hit 10 million downloads less than a week after launch.
Pokemon Masters, a new app focused on battling the fictitious creatures as opposed to the collectathon nature of Pokemon Go, launched 29 August and is outpacing the property’s other most recent app Pokemon Quest by some measure.
Quest took seven months to breach the 10 million mark, though Pokemon Masters is also available on Nintendo’s Switch console in addition to iOS and Android phones.
App tracker Sensor Tower also revealed that Pokemon Masters made around $10m in its first four days.
1 in 6 Facebook users’ data exposed
The phone numbers of more than 400 million Facebook users were exposed in the latest data privacy gaff by Mark Zuckerberg’s social media company.
The personal data was made available on an online server that was not password protected. TechCrunch reported the breach, but had contacted the web host prior to posting, which took the server offline.
Facebook confirmed the breach – as well as claiming the amount of data was around half the reported 419m due to duplication in database – and said it was investigating how and why the phone numbers were collected and stored.
Facebook was ordered to pay a record $5bn fine less than two months ago for its mishandling of personal data. YouTube was also in the firing line this week for breaching children’s privacy laws, settling with the FTC for $170m.
Jazwares bids for Jakks Pacific
Two major US licensed toy companies could merge, after Jazwares reportedly put in a bid to buy rival firm Jakks Pacific this week.
Jazwares’ parent company Alleghany Corp., a New York investment fund, offered 85 cents a share, valuing Jakks at around $27.7m, according to Bloomberg.
The offer follows a slow start to the year for Jakks, which reported a 10 per cent slump in sales during the most recent quarter and a decline in net profit of more than a third to $17.7m.
Jakks CEO Stephen Berman, however, expects business to pick up in the back half of 2019, as licensed lines for Toys Story 4, Frozen 2 and the 30th anniversary of The Little Mermaid bear fruit.