Two entertainment heavyweights collide in a tie-up between Fortnite and the NFL.
Epic Games has partnered with the sporting franchise to bring team jerseys and helmets to the online Battle Royale game, which players will be able to purchase using V-Bucks from 9 November. Players can either earn the in-game currency by finishing certain tasks or pay real money.
Once players own an NFL team outfit they can choose a different uniform from any of the league’s 32 teams and choose a number from 1-99 every time they use it. In addition to team outfits, there will also be American football-themed emotes, harvesting tools, gliders and even a referee get-up.
"We see the popularity of Fortnite every day at the NFL as many of our players are passionate about this game," says Brian Rolapp, Chief Media and Business Officer at the NFL. "This partnership represents a great opportunity for millions of NFL fans who are Fortnite players to express their fandom inside the game while at the same time exposing our brand to countless others."
Epic Games has dabbled in branded promotions in the past – notably introducing Marvel bad guy Thanos as a time-limited playable character to promote the cinema release of Avengers: Infinity War – but this is the first licensed cosmetic range Epic has brought to Fortnite.
"We have so many football fans at Epic and we know a lot of the game's fans share that same enthusiasm," adds Mark Rein, co-founder of Epic Games. "Allowing our players to represent their favorite teams in the game was too cool of an opportunity for us to pass up, and we couldn't be happier with how they turned out!"