Flat quarter for Rovio

Minor dips and lifts in like-for-likes – but big updraft in licensing division expected with forthcoming launch of The Angry Birds Movie 2 this month

Written by Rhys Thomas

Posted 08.08.2019 | Entertainment

Flat quarter for Rovio thumbnail

A largely flat three months for Rovio saw the company’s total revenues coast to EUR 71.8m in Q2, with no marked change over the same period in 2018, the company revealed in today’s financial report.

The maker of Angry Birds took a small, two per cent year-on-year dip in its brand licensing revenue, but it expects this to pick up significantly throughout the back half of the year thanks to an updraft created by the upcoming launch of The Angry Birds Movie 2.

“The brand licensing unit’s revenue in the second quarter was EUR 6.4 million and thus at the same level as last year (6.5m),” says Kati Levoranta, Rovio’s CEO. “We expect the Angry Birds Movie sequel and surrounding marketing to boost our licensing business as well as drive users to our Angry Birds games during the second half of 2019. The movie sequel is rolling out globally in August, with the two largest markets of USA and China scheduled for launch on 14 and 16 August, respectively.”

Rovio's latest mobile game showed promising growth with EUR 14m worth of earnings in the quarter

Elsewhere the business performed solidly, with incremental growth of 0.2 per cent in its mobile gaming business, including a promising launch for its most recent game, Angry Birds Dream Blast. The new release continued to grow in the quarter to EUR 14m in bookings, making it the second largest game of the quarter. Rovio’s biggest game Angry Birds 2 pulled in EUR 26.5m, down from the EUR 29.7m in Q2 2018. The company pointed to lower investment in new player acquisition.

Group adjusted operating profit was EUR 5.3 million.

“With the launch of the Angry Birds Movie sequel and with several promising games in development,” Kati adds, “we are thrilled to enter the second half of 2019.”


The app in the hat! thumbnail

The app in the hat!

Dr. Seuss Enterprises partners with Sugar Creative to develop series of educational augmented reality apps for early 2020

Redundancies hit half of Rovio’s licensing team thumbnail

Redundancies hit half of Rovio’s licensing team

A total of 16 roles have been lost, including that of Head of Brand Licensing Simo Hämäläinen, as licensing moves ...

First Oddbods family entertainment centre opens in China thumbnail

First Oddbods family entertainment centre opens in China

New themed experience is the first of 15 that CMC Inc. and One Animation will open across the territory over ...

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year