The deal between Lego and Warner Bros expired last year. And now, following rumours that Lego was exploring a new deal with Universal back in December 2019, Deadline has reported that a five-year exclusive deal between the two powerhouses has been inked.
Revealing the news on the Lego Group x Universal Pictures partnership, Deadline reported that the deal will lead to the development, production, and theatrical distribution of Lego-based films.
The previous deal between Warner Bros and the Lego Group grossed a combined $1.1 billion globally and saw the appearance of characters like Batman and other WB-owned material. But after one of the Lego films didn’t go forward, the Lego film business became a free agent, reported Deadline. And now Lego has joined forces with Universal, fans could see Lego movies that include material like the Jurassic Park, The Fast and the Furious, or the Dark Universe franchises, should the companies so wish.
Speaking of the Universal x Lego deal, Donna Langley, Chairman of Universal Filmed Entertainment Group, said: “The Lego System in Play gives people the ability to build worlds and create stories that they carry throughout every phase of their lives.
“To partner with such an iconic brand that remains relevant and is constantly evolving allows for creativity in storytelling. We’re thrilled to start building out the next chapter of Lego movies together with Jill and the Lego team as they continue to inspire curiosity and innovation.”
Jill Wilfert, Head of Entertainment of the Lego Group, who will serve as producer on all Lego projects said: “Universal’s commitment to unique storytelling from diverse voices makes the Studio the perfect partner as the Lego Group enters this new phase of filmmaking.
“Donna and the entire Universal team bring a sense of wonder and imagination we share, and we can’t wait to execute on our shared vision.”