BLE: Five billion views and counting

Oddbods has been a runaway hit on YouTube, TV and streaming services around the world. We caught up with the team at BLE to hear about heavy-hitting licensing activity and what fans mean to them

Posted 10.10.2018 | Entertainment

BLE: Five billion views and counting thumbnail

Five billion YouTube views may seem like a lot, but for One Animation it’s just the start for Oddbods.

The YouTube channel pulls in 450 million views a month, a recent Halloween special that has racked up more than 25 million views already, and there are more than 700 episodes of the show in a ton of different formats.

But beyond the stats and bar graphs – which, business development head Robert Spindley reminds us, are on a perpetual upward trajectory – the team says their biggest achievement is the interaction they have with the OddBods fan base – both the kids and their parents.

“It’s so rewarding when we read the comments and emails and messages we receive. It really does inspire our creativity and drives us to do better,” says CEO Sashim Parmanand. “Our content is a great connector and all the feedback we receive makes it all more than worth it.”

On the consumer products front, they launched toys very recently at Target in the US – and while they are remaining tight-lipped about the exact figures, Sashim reveals to us that they’re “very good”.

 

“Our recent partnerships have been really amazing,” says Anabel Higgin, Marketing Director. The team recently joined forces with a leading parenting site on a series of Oddbods articles explaining how best to interact with and support children – with each character representing a different personality type.

“We want to be more B2C with Oddbods. It’s a wonderful property with a really engaged audience, so wee’ve been doing lots of social listening to bring families the kind of content and partnerships they’re asking for – and you’ll be seeing plenty more of that sort of activity,” adds Anabel. “We have a new partnership with 70 family restaurants across Hungry Horse and Wacky Warehouse and we teamed with YouTube on an Oddbods Halloween takeover for their YouTube Kids app. The

One Animation is even taking to crowdfunding platform Kickstarter to launch a modular Oddbods board game that lets anyone play by upping or lowering the complexity – or simply building out the board as big as you please.

“The designer behind the game is an absolute board game whizz. He really knows his stuff and it shows in the details – even down to the meeples, or playing pieces,” adds Sashim.

The Kickstarter campaign launches just after the Oddbods Halloween activity comes to a close – and is just the start of a number of new partnerships coming in the near future.


More than meets the eye thumbnail

More than meets the eye

The collectable range so nice they named them twice, Transformers BotBots brings a new everyday twist to the action-packed property

Get the Pippi look thumbnail

Get the Pippi look

The Astrid Lindgren Company signs two fashion brands following a stellar BLE, alongside new agent for Spain and Portugal

MTV hires Lars Silberbauer thumbnail

MTV hires Lars Silberbauer

Viacom taps the man behind LEGO’s digital success to translate MTV’s best ratings in years into social growth

Press Releases

More licensees, Gromit? thumbnail

More licensees, Gromit?

Aardman unveils new licensing partners for Wallace and Gromit and Shaun the Sheep

Fun Union signs Licensing Link for BabyRiki thumbnail

Fun Union signs Licensing Link for BabyRiki

Licensing Link will act as exclusive licensing agent for the Russian series in UK and Ireland

Xilam celebrates 20th anniversary of Oggy thumbnail

Xilam celebrates 20th anniversary of Oggy

The French animation studio marks milestone for its flagship brand with calendar of activity

Rainbow Designs signs for Spot thumbnail

Rainbow Designs signs for Spot

Penguin Ventures appoints the UK-based company as key gift and toy licensee for Spot ahead of brands 40th anniversary