Felix 100th birthday celebrations begin

Host of licensed product launches to mark centenary of Felix the Cat, including Sketchers, Funko, and The Benetton Group

Written by Rhys Thomas

Posted 08.11.2019 | Entertainment

Felix 100th birthday celebrations begin thumbnail

Anniversary celebrations for Felix the Cat’s 100th year get underway this month with a host of product launches, including a capsule footwear collection from Skechers.

The Skechers x Felix the Cat footwear collection for women highlights the happy-go-lucky attitude of Felix the Cat on Skechers’ popular styles – featuring his character prints, logo details and trademark colours. The colleciton will be available at Skechers retail stores, Skechers.com and select department and specialty stores in the United States, as well as select markets worldwide.

Sketchers

Funko will get in on the action from 1 December with the release of a limited-edition box set featuring a platinum Felix the Cat Pop! Vinyl and commemorative 100th anniversary t-shirt. The bos set will be available exclusively at target.com.

North American licensee Aliquantum International Inc. will launch a Felix the Cat plush range, including a plush cushion, key ring and a limited-edition plush embossed with the 100th Anniversary logo on Felix’s paw.

Funko Collectors Editon Box Set, exclusive to target.com

In Europe The Benetton Group recently launched an apparel collection featuring the iconic character. Felix is featured in an adult and kids’ nightwear and underwear range as part of Undercolors of Benetton – the underwear, beachwear, sleepwear and accessories line of United Colors of Benetton.

Sisley, the fashion brand of the Benetton Group, has launched a Felix apparel collection across men’s and ladies’ t-shirts and sweatshirts. The collection is available at all Sisley stores worldwide and online at Sisley.com and will roll-out into childrenswear from Spring 2020.

These product launches mark an exciting year for Felix which will see further collaborations and retail activations to be announced over the coming months led by licensing agent WildBrain CPLG.


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