Epic Story Media has been appointed US and Canadian licensing agent for Outfit7’s flagship family entertainment brand Talking Tom and Friends.
Epic’s Head of Licensing and Merchandising, David Sztoser, says: “We will leverage Talking Tom and Friends’ success and build an innovative and robust licensing program in the US and Canada.”
Initially, that consumer products programme will focus on core categories, including toys, plush, publishing, party and novelty, experiential events and promotions.
Outfit 7’s property covers 22 Talking tom and Friends mobile games, which have receive more than 10 billion downloads, and a strong YouTube following that made it the seventh most-viewed brand on the platform in 2018. Overall, the brand has received over 23 billion YouTube views worldwide.
Ken Faier, 'El Presidente' and founder of Epic Story Media, says: “We’re extremely excited to join forces with Outfit7 Limited and work on one of the world’s strongest gaming and video brands.”