Egmont reveals best-selling licensed mags

ABC results show Frozen, LEGO Star Wars and PAW Patrol top the list

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Posted 10.02.2017 | Entertainment

Egmont reveals best-selling licensed mags thumbnail
Egmont Publishing UK is celebrating the success of its new magazine titles PAW Patrol and Finding Dory in the latest published ABC results, released today. Both titles launched in the summer and continue to make their mark in the children’s sector.
Laura Adnitt, Publishing Director, said: “We are delighted with the success of PAW Patrol magazine. Standing out in the fiercely competitive pre-school sector is a challenge, but PAW Patrol has made it look easy. The magazine deepens the engagement with the brand for young fans, allowing them to connect with their favourite pawsome pals through entertaining interactive content and on brand cover mounts.”
As well as new titles, LEGO Star Wars continues its strong performance with 25.7% year on year growth, and Disney Frozen continues to have the highest ABC figure in the children’s market at 82,009. 
Cally Poplak, Managing Director of Egmont Publishing UK said: “Egmont is the Number 1 Children’s Magazine publisher thanks to an outstanding portfolio of magazines like Disney Frozen, LEGO Star WarsTM and Toxic. We know from our research that parents value the physicality and the package printed magazines offer – they appreciate how they offer time away from screens and enable them to spend time doing activities and reading with their children.”
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