DRi ramps up Miffy 65th anniversary plans

New product launches, collaborations and more kick-start activity ahead of the 2020 birthday of Dick Bruna’s character

Written by Rhys Thomas

Posted 31.07.2019 | Entertainment

DRi ramps up Miffy 65th anniversary plans thumbnail

Plans are well underway to celebrate a momentous milestone in the life of Miffy in 2020, the brand’s 65th anniversary.

The brand’s licensing agent DRi Licensing has announced a host of exciting product launches, events and press scheduled throughout the year.

As part of the celebrations, a new book about the life and works of Miffy creator Dick Bruna, The Illustrators: Dick Bruna, publishes in the spring from Thames & Hudson (UK) and Mercis Publishing (Netherlands). Exciting new collaborations are also in development, including a luxury handbag partnership.

Paving the way for this landmark anniversary, 2019 is already delivering great success for Miffy. Introducing Miffy to the stylish adult market, Blueprint launched its first collection of stationery featuring an eye-catching on-trend black and yellow pattern.

Design-led gift company Magpie is a new signing and will be launching its range of homeware and gift lines for autumn. Celebrating Miffy’s signature, simple style in Dick Bruna’s iconic primary colours, the range will include mugs, glasses, bamboo coffee cups, trinket trays and a 3D ceramic money box.

Online personalisation store Papier is also new to the Miffy licensing programme and will release a range of personalised wall art and stationery later in the year.

Adored by parents, Miffy babywear continues to flourish with George a key retailer releasing girls and boys baby styles. Following the success of their 2018 collection, this spring children’s fashion company Tobias and the Bear released a brand-new Miffy collection in black, white and taupe.

Miffy childrenswear is also performing well, with two colourful pyjamas launching in Marks and Spencer earlier this month gaining widespread coverage across social media. Miffy is also a big hit in crafting, with new knitting and crochet gift kits from Stitch & Story and Visage Textiles extending their collection of craft fabrics.

Alicia Davenport, Licensing Director at DRi says: “Miffy is loved and adored across the generations. 2020 promises to be a very exciting year for this much loved character, as 65 years of Miffy is celebrated around the world.”


Taylor Swift and Stella McCartney collaborate on Lover collection thumbnail

Taylor Swift and Stella McCartney collaborate on Lover collection

Collaborative fashion line launches to coincide with the popstar’s latest album, kicking off with a NYC pop-up opening this weekend

YouTube to end ads on videos aimed at kids thumbnail

YouTube to end ads on videos aimed at kids

Google’s streaming platform under fire for failing to protect younger users and potentially breaching US COPPA safety laws

Sony calls on Hasbro for Ghostbuster toys thumbnail

Sony calls on Hasbro for Ghostbuster toys

Hasbro named master toy partner for Sony Pictures Consumer Products’ Ghostbusters, with first product rolling out alongside next summer’s new ...

Press Releases

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes

Diesel Brothers game rolls out thumbnail

Diesel Brothers game rolls out

The Diesel Brothers: Truck Building Simulator video game is based on the hit Discovery Channel TV series