Dr. Seuss Enterprises partners with Dapper Labs for new digital collectable experience

Fans around the globe will be able to enjoy the digital decal experience will give fans the opportunity to purchase and wholly own digital assets of their favourite Dr. Seuss characters on blockchain for the first time

Written by Georgie Dobie

Posted 22.07.2020 | Entertainment

Dr. Seuss Enterprises partners with Dapper Labs for new digital collectable experience thumbnail

Dapper Labs, the company behind the successful consumer blockchain game, CryptoKitties and soon to launch NBA Top Shot, has announced that it is further expanding its push to bring blockchain to mainstream consumers by partnering with Dr. Seuss Enterprises to create all new digital collectables to the Flow blockchain. Featuring some of Dr Seuss’ most iconic and popular characters, including Cat in the Hat, The Lorax, Horton and Thing One and Thing Two, the web-based experience will enable fans of Dr. Seuss’s vast universe the ability to collect digital packs of their favourite characters and wholly own them on blockchain forever.

Drawing from the decal collections of our youth, the new experience is designed to hit the right balance of nostalgia and discovery in an innovative, new digital format. To access, fans simply visit drseuss.onflow.org and begin assembling digital decals to organise into collections. As they amass these collections, they will be given the opportunity to discover and unlock exclusive content that they can use to publicly post and showcase their fandom for this iconic brand.  

Roham Gharegozlou, CEO and founder of Dapper Labs, says: “As the world moves increasingly online, so has consumers’ desire for discovering and collecting digital memorabilia that brings them one step closer to their favourite athletes, musicians and iconic characters.  

“With our new Dr. Seuss digital decal experience, we are marrying the best of both worlds - allowing fans to interact and discover something entirely new, while tapping into our collective nostalgia for the characters that mean so much from our childhood. We are thrilled to be working alongside Dr. Seuss Enterprises to launch this first of its kind endeavour that is bound to bring joy to Dr. Seuss fans around the globe.” 

Unlike typical collectables, the decal experience is designed to live on forever in a digital space. Because of the true ownership provided by blockchain technology, fans will be able to treat their digital collections as one of a kind assets that can be passed down from parent to child, or among friends for generations to come.  

Susan Brandt, president of Dr. Seuss Enterprises, says: “Dr. Seuss fans are some of the most passionate fans in the world. By partnering with a company like Dapper Labs, a true trailblazer in the blockchain space, we will be able to offer our fans something entirely new. Digital collectables will allow Dr. Seuss fans to revisit and revel in their favourite characters in an entirely new way.” 

For more information on the partnership between Dapper Labs and Dr Seuss Enterprises, please visit drseuss.onflow.org

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