Dr Seuss Enterprises has welcomed Tatjana Blanusa as its new Director of Global Licensing and Retail Development.
Her appointment is the latest move by the children’s entertainment company to bolster its presence in licensing and expand the beloved world and stories of Dr Seuss into new categories and territories.
Prior to joining Dr. Seuss Enterprises, Tatjana joins from The LEGO Group, where she held several key account and sales, customer marketing and brand partnership roles for almost a dozen years.
In her new role, Tatjana will report to Julie Dill, Vice President of Global Licensing, Marketing and Communications. She will be tasked with identifying and securing new licensing partners and build the company’s relationship with retailers to drive sales, brand affinity, and channel growth across the world. She will also help plan and develop new environmentally friendly initiatives and collaborations.
“I’m honoured to bring my experience in business development to Dr. Seuss – a brand that I feel incredibly connected to, especially since I grew up reading Dr. Seuss’s books and share his hometown of Springfield, Massachusetts,” says Tatjana.
Susan Brandt, President of Dr. Seuss Enterprises, L.P, adds: “Tatjana is a dynamic brand executive with strong sales and retail experience, making her the perfect fit for this role.
"I’m excited to work with Tatjana to grow our global licensing programme and promote our brand at retail and in new and innovative ways.”