Disney app crosses magic milestone

Gameloft’s licensed mobile game Disney Magic Kingdom has passed €100 million in global gross revenue as Wreck it Ralph joins in latest update

Written by Rhys Thomas

Posted 06.12.2018 | Entertainment

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It’s not quite infinite, or beyond, but a Disney mobile game starring the likes of Buzz Lightyear, Mickey Mouse and Wall-e has crossed more than €100 million in global gross revenue.

Disney Magic Kingdoms, a licensed app from developer Gameloft, has been downloaded more than 70 million times since launching on app marketplaces in 2016. Available for iOS, Android and Microsoft devices, the game is free to download and play but offers in-app purchases of virtual goods that add new visuals and features to the in-game world.

 

“We are thrilled to celebrate this key milestone for Disney Magic Kingdoms as it demonstrates how beloved the game is by players,” says Stéphane Roussel, Chairman and Chief Executive Officer at Gameloft. “Working with Disney to bring their latest stories to life through the game is an honour, and we are delighted to continue offering players new, iconic content day after day.”

To celebrate the earnings milestone, Gameloft is releasing its biggest update so far, introducing Ralph Breaks the Internet characters and content to the game. Players can join Wreck-It Ralph, Vanellope von Schweetz and their video game buddies for a mega event where they’ll work to prevent a virus from spreading in the Kingdom. This update features 12 new attractions, concessions and decorations, as well as new comfy costumes for Disney Princesses Cinderella, Jasmine, Belle and Ariel.

The game brings cherished Pixar and Walt Disney Animation Studios characters and Disney Parks attractions to life on mobile. Players are tasked with building their ultimate Disney Park using attractions, such as the iconic “It’s a small world”, the Laugh Floor as seen in Monsters, Inc. and Space Mountain, with the aim of attracting dozens of Disney characters to visit.


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