CPLG promotes Brenda Draaisma to GM, Benelux

The former Director of Retail and Marketing takes top post after being credited as “instrumental” in retail and brand growth across the region

Written by Rhys Thomas

Posted 14.03.2019 | Entertainment

CPLG promotes Brenda Draaisma to GM, Benelux thumbnail

CPLG has promoted Brenda Draaisma to General Manager of CPLG Benelux

Brenda joined CPLG Benelux in 2011 as Retail and Marketing Director, having previously held roles at food giant Deoleo (formerly Grupo SOS), Orangina Schweppes and Mattel.

She will report in to Maarten Weck, who was recently named Executive Vice President and Managing Director of CPLG, and praises Brenda for being “instrumental” in the growth of CPLG brands across the region she now heads up.

“Since joining CPLG eight years ago, Brenda has been instrumental in growing our retail relationships and championing our brands across the Benelux and, more recently, the Nordics regions,” Maarten says. 

“She has played a pivotal role in expanding our entertainment and lifestyle portfolio delivering exciting retail programmes and brand collaborations. This new position allows Brenda to give focus to this key market and lead the team to further strengthen our clients’ properties across the region.”

In this expanded role, Brenda will oversee CPLG Benelux’s activities across licensing strategy, promotions, publishing and retail development for the company’s diverse portfolio of entertainment, classic and lifestyle properties.

Brenda says: “CPLG is a fantastic company to work for and it is very exciting to be given the opportunity to take on a fresh challenge. I am looking forward to spearheading commercial and retail strategy for Benelux and further growing the business.”


The Lowry ignites artist's licensing programme thumbnail

The Lowry ignites artist's licensing programme

Manchester arts centre bolsters licensing programme for ‘matchstick man’ painter LS Lowry ahead of Tomothy Spall biopic

Pokémon detected at London retail landmarks thumbnail

Pokémon detected at London retail landmarks

Retail promotion and new branded zone at the Regent Street toy icon launch to coincide with Pokémon Detective Pikachu

The Point.1889 doubles deals for confectioner Barratt thumbnail

The Point.1889 doubles deals for confectioner Barratt

Maker of iconic Fruit Salads and Black Jacks sweets adds food, drink, novelty and health and beauty partners to growing ...

Press Releases

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes

Diesel Brothers game rolls out thumbnail

Diesel Brothers game rolls out

The Diesel Brothers: Truck Building Simulator video game is based on the hit Discovery Channel TV series