Maarten Weck has been named the new Executive Vice President and Managing Director of CPLG, one of the world’s leading licensing agencies.
He replaces outgoing CEO Peter Byrne and will report to Aaron Ames, COO of CPLG parent DHX Media.
Formerly MD for Northern Europe, the UK, Nordic, CEE and Benelux territories, Maarten has spent more than a dozen years with CPLG and now expands his remit to head-up the agency on a global level.
“I am excited to work with the entire CPLG team in a more expansive capacity to help our clients grow their consumer products businesses worldwide," he says. "We have an excellent team in place, strong international partnerships, and a growing portfolio of high-profile clients that positions CPLG well to continue on its path of expansion.”
Michael Donovan, Executive Chair and CEO, DHX Media, adds: “We continue to implement changes to strengthen every aspect of our global organisation, and we are confident that Maarten, with his many years of management experience and deep knowledge of the agency business, is the ideal executive to lead CPLG into its next phase of growth. Maarten has strong relationships with CPLG's clients, as well as the leadership skills to energise the CPLG team going forward.”
It's the latest move to boost the brand and licensing agency’s global capabilities. Earlier this year CPLG purchased a 49 per cent stake in Russian licensing house Pullman to create CPLG Pullman, and more recently strengthened its UK team with a round of new hires and promotions.
CPLG manages the licensing and merchandising rights for over 40 brands, among them Nickelodeon, BBC Worldwide, Peanuts, MGM, emoji, Paramount, MGA, Spin Master, Sesame Workshop, Mattel, Line Friends, Ubisoft, and Real Madrid.