CPLG names new Managing Director

Maarten Weck has been promoted to MD and Executive Vice President after 13 years with the DHX Media-owned licensing agency

Posted 05.12.2018 | Entertainment

CPLG names new Managing Director thumbnail

Maarten Weck has been named the new Executive Vice President and Managing Director of CPLG, one of the world’s leading licensing agencies.

He replaces outgoing CEO Peter Byrne and will report to Aaron Ames, COO of CPLG parent DHX Media.

Formerly MD for Northern Europe, the UK, Nordic, CEE and Benelux territories, Maarten has spent more than a dozen years with CPLG and now expands his remit to head-up the agency on a global level. 

“I am excited to work with the entire CPLG team in a more expansive capacity to help our clients grow their consumer products businesses worldwide," he says. "We have an excellent team in place, strong international partnerships, and a growing portfolio of high-profile clients that positions CPLG well to continue on its path of expansion.” 

Nickelodeon extended its partnership with CPLG in October

Michael Donovan, Executive Chair and CEO, DHX Media, adds: “We continue to implement changes to strengthen every aspect of our global organisation, and we are confident that Maarten, with his many years of management experience and deep knowledge of the agency business, is the ideal executive to lead CPLG into its next phase of growth. Maarten has strong relationships with CPLG's clients, as well as the leadership skills to energise the CPLG team going forward.”

It's the latest move to boost the brand and licensing agency’s global capabilities. Earlier this year CPLG purchased a 49 per cent stake in Russian licensing house Pullman to create CPLG Pullman, and more recently strengthened its UK team with a round of new hires and promotions.

CPLG manages the licensing and merchandising rights for over 40 brands, among them Nickelodeon, BBC Worldwide, Peanuts, MGM, emoji, Paramount, MGA, Spin Master, Sesame Workshop, Mattel, Line Friends, Ubisoft, and Real Madrid.


Hennessy Cognac bags fashion collab thumbnail

Hennessy Cognac bags fashion collab

A limited-edition travel bag in collaboration with Opening Ceremony cradles a bottle of the spirit and celebrates the cultures of ...

Specs-tacular signings for Mr Magoo thumbnail

Specs-tacular signings for Mr Magoo

Xilam Animation secures a raft of global broadcast deals for reboot of the classic, vision-impaired animated character

Mondo TV signs first-ever non-TV deal thumbnail

Mondo TV signs first-ever non-TV deal

The Italian content powerhouse makes company history, signing its first ever deal for a non-TV property as local sub-agent for ...

Press Releases

Rainbow Rangers signs new licensees thumbnail

Rainbow Rangers signs new licensees

New partners across kids’ arts and crafts, footwear and vitamins join programme for 2019 retail roll out

Cloudbabies crosses 100,000 YouTube subs thumbnail

Cloudbabies crosses 100,000 YouTube subs

Silver Play Button Award for the pre-school series’ streaming channel

Mondo unveils ATF Singapore slate thumbnail

Mondo unveils ATF Singapore slate

Established properties and fresh content highlighted ahead o Asia’s premiere content marketplace

Hello Kitty x Chatime thumbnail

Hello Kitty x Chatime

Sanrio’s Hello Kitty teams with Taiwanese bubble tea brand Chatime on branded drinks and promotions