CPLG names new Managing Director

Maarten Weck has been promoted to MD and Executive Vice President after 13 years with the DHX Media-owned licensing agency

Written by Rhys Thomas

Posted 05.12.2018 | Entertainment

CPLG names new Managing Director thumbnail

Maarten Weck has been named the new Executive Vice President and Managing Director of CPLG, one of the world’s leading licensing agencies.

He replaces outgoing CEO Peter Byrne and will report to Aaron Ames, COO of CPLG parent DHX Media.

Formerly MD for Northern Europe, the UK, Nordic, CEE and Benelux territories, Maarten has spent more than a dozen years with CPLG and now expands his remit to head-up the agency on a global level. 

“I am excited to work with the entire CPLG team in a more expansive capacity to help our clients grow their consumer products businesses worldwide," he says. "We have an excellent team in place, strong international partnerships, and a growing portfolio of high-profile clients that positions CPLG well to continue on its path of expansion.” 

Nickelodeon extended its partnership with CPLG in October

Michael Donovan, Executive Chair and CEO, DHX Media, adds: “We continue to implement changes to strengthen every aspect of our global organisation, and we are confident that Maarten, with his many years of management experience and deep knowledge of the agency business, is the ideal executive to lead CPLG into its next phase of growth. Maarten has strong relationships with CPLG's clients, as well as the leadership skills to energise the CPLG team going forward.”

It's the latest move to boost the brand and licensing agency’s global capabilities. Earlier this year CPLG purchased a 49 per cent stake in Russian licensing house Pullman to create CPLG Pullman, and more recently strengthened its UK team with a round of new hires and promotions.

CPLG manages the licensing and merchandising rights for over 40 brands, among them Nickelodeon, BBC Worldwide, Peanuts, MGM, emoji, Paramount, MGA, Spin Master, Sesame Workshop, Mattel, Line Friends, Ubisoft, and Real Madrid.


Merchantwise Licensing digs in with Minecraft down under thumbnail

Merchantwise Licensing digs in with Minecraft down under

The Australian firm is the first local agent represent the hit video game property in Australia and New Zealand

Clangers heads to China thumbnail

Clangers heads to China

Coolabi Group signs new partnership with Chinese animation company Fantawild to localise the show and adapt its licensing programme to ...

Barney movie in the works at Mattel Films thumbnail

Barney movie in the works at Mattel Films

Press Releases

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video