Sony Pictures Consumer Products has appointed CPLG to represent its line-up of global brands across EMEA, adding to the pair’s current relationship in Italy and Spain.
Under the new agreement, CPLG will represent Sony Pictures’ theatrical film and TV catalogue in Benelux, France, Germany, Austria, Switzerland, the UK and Middle East.
This includes blockbuster entertainment franchises such as Ghostbusters and Jumanji, as well as Sony Pictures Animation’s 2020 holiday release Vivo, featuring original songs by Lin-Manuel Miranda. From the small screen CPLG will represent hit TV series such as Breaking Bad and its spin-off prequel Better Call Saul, the romantic sci-fi drama Outlander, and Cobra Kai, the number one hit series on YouTube Premium, along with its predecessor The Karate Kid.
“We’ve already created exciting licensing programmes for Sony Pictures in Spain and Italy and we are delighted to now be working with Jamie and her team to expand that footprint,” says Steve Manners, EVP, Business Development at CPLG.
“The Sony Pictures portfolio has something for everyone with a slate of highly anticipated films, award-winning TV series and classic movie properties which play into the current 80s and 90s trends," Steve adds. "We have already received a huge amount of new interest from licensees and retailers throughout Europe and look forward to bringing products to fans in the coming months.”
Though CPLG will build extensive cross-category licensing programmes across the Sony Pictures portfolio, initial focus will be placed on the Ghostbusters franchise, which has embarked on a year-long celebration to mark its 35th anniversary. New products, events and collaborations will be backed by a new movie slated for release in summer 2020.
Jamie Stevens, EVP Sony Pictures Consumer Products, says: “CPLG’s influence and pedigree in representing entertainment properties in these EMEA territories appealed to us when seeking a licensing agent to represent our diverse slate of properties and franchises. We look forward to collaborating with them to develop customized consumer product campaigns on a per territory basis.”