CPLG has created an “agency powerhouse” in Germany with the acquisition of regional agency Team! Licensing.
“We are very excited to join forces with Team! Licensing,” says Maarten Weck, Executive Vice President and Managing Director CPLG. “By combining our strengths, we have created a German agency powerhouse.
“The extensive expertise from both companies brings unprecedented licensee, retail and promotional capabilities, and offers licensors the most comprehensive service in GAS and across CPLG’s multi territory structure.”
The deal will add Peanuts, among others, to the brands CPLG Germany currently represents, which include CBS, Sesame Street, MGM, Dr. Seuss, Line Friends, Sega, and Tetris, Ironman, Perfetti Van Melle and Apex Global Brands.
Katarina Dietrich and Gerold Kolenbrander, joint founders of Team! Licensing, add: “We are excited for Team! Licensing to become part of CPLG’s multi territory structure which will strengthen our client relationships both in Germany and across EMEA.”
Joachim Knoedler, Managing Director, CPLG Central Europe, oversees CPLG's Germany operations. Katarina and Gerold will continue as Senior Advisors to the business.