Cosmos-Maya bolsters licensing division

Priti Karandikar, a former Disney and Viacom exec, joins studio as SVP, New Business to grow licensing and merchandising business

Written by Rhys Thomas

Posted 05.02.2020 | Entertainment

Cosmos-Maya bolsters licensing division thumbnail
Cosmos-Maya is further expanding its senior team in Mumbai with the appointment of Priti Karandikar as Senior Vice President, New Business.  

Reporting to Anish Meht, CEO India and Singapore-based animation studio, Priti’s immediate focus for growth will be in licensing and merchandising, ed-tech content creation and digital media.

The appointment is in line with the company’s expansion plans and its focus of increasing reach and further exploitation for both its owned and acquired brands.

Anish Mehta says: “My hearty welcome to Priti, as she joins us in a new growth phase as a business. With Priti heading up business development, we envisage a more holistic approach to brand monetisation, with all divisions working in tandem to drive revenues.”

Priti brings more than 15 years’ experience to the team, previously holding senior positions in the consumer products divisons at The Walt Disney Company and Viacom 18. At Disney, where she worked for close to a decade, Priti was part of the brand-building efforts in India right from the start-up phase in 2004. She was also part of the core licensing and merchandising team at Viacom 18 as a Sales Director, managing five key categories for the entire kids’ portfolio across India and working on leading brands for Viacom 18's promotional licensing portfolio.

"Cosmos-Maya has some of the most established kids’ brands in its portfolio, which lend themselves beautifully to licensing and brand extensions,” Priti says. 

“My immediate focus areas are L&M, EdTech content creation and New Digital Media with the aim to further strengthen the value chain right from content creation to content monetization for the next cycle of growth.”


Funko names Bandai exclusive distributor for Japan thumbnail

Funko names Bandai exclusive distributor for Japan

Bandai will take over Funko’s full range of licensed collectables later this year with the aim of boosting sales of ...

Spin Master’s new Mighty Express heading to Netflix thumbnail

Spin Master’s new Mighty Express heading to Netflix

The latest animation from Paw Patrol creator Keith Chapman will be the first of Spin Master’s shows to debut on ...

WildBrain revenue growth will be hit by YouTube rule changes thumbnail

WildBrain revenue growth will be hit by YouTube rule changes

Positive results in Q2, but WildBrain Spark already showing decline as result of YouTube's revised child advertising policies

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year