Clangers campaign for kindness

Coolabi’s iconic pink characters named family partner for Diana Awards’ National Kindness Day

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Posted 29.03.2017 | Entertainment

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Coolabi Group’s Clangers has been named the Diana Awards family partner to support National Kindness Day this Friday, 31 March.

National Kindness Day has been created by the Diana Award, the charity legacy to Princess Diana’s belief that young people have the power to change the world. National Kindness Day encourages everyone to do something kind for someone else, and aims to harness and inspire 20,000 tangible acts of kindness throughout 2017.

The Diana Award haslaunched a microsite to encourage the nation to get involved in National Kindness Day which includes a Clangers Kindness Activity Chart to help children learn about kindness with their families. Kindness stories will be logged on this microsite and the Clangers Facebook page.
“Diana, Princess of Wales is fondly remembered for her values of compassion, kindness and service to others, irrespective of their background. This is why this year, as we mark the 20th anniversary of her death, we are putting a huge emphasis on kindness as a core value that underpins society,” said Tessy Ojo, CEO of The Diana Award. “We are absolutely delighted to be partnering with the Clangers and are especially keen to reach out to pre-school children and instil the qualities of kindness right at the start of their lives.” 
Jeremy Banks, CEO, Coolabi Group, said: “We’ve been campaigning for kindness with the Clangers since 2016, as kindness is an integral part of the Clangers’ lives. We’ve had huge success, generating over 10,000 kindness wishes from families. Partnering with National Kindness Day from The Diana Award was the natural next step as there’s a perfect synergy between Princess Diana’s values and Clangers, and everything National Kindness Day hopes to achieve.”
Clangers also made a video Talking Kindness that asked UK children for their thoughts on kindness, what kindness means, and why we all need to be kind, with some beautiful results.
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