Rapper Bhad Bhabie, the 16-year-old better known for going viral after screaming “cash me outside” during an episode of Dr. Phil in 2016, is the unlikely star of a new mobile game about stealing cars.
In Ride or Die!, players are thrust into the shoes of Bhad Bahbie, real name Danielle Bregoli, and tasked with leaping between cars, stealing whips and avoiding the 5-0 on a mission to get paid and “be just like me”.
Bhad Bhabie parlayed her early online fame into a string of media appearances, a record deal and a platinum-selling record with Lil Yachty. But it’s been her divisive social media presence that has won the rapper fans and commercial partnerships, including cosmetic endorsements and a Snapchat series.
Her latest project was unveiled in a video posted to her 17 million Instagram followers, saying: “The secret is out, I have a new mobile game that’s coming out called Ride or Die!
“Jump on any car that you see and ride it, try to outrun the cops, steal all the cars and get rich,” she adds. “Play as me b**** and check out all my outfits… Go get the game and be just like me.”
The game’s developer BBTV Interactive, the digital division of Canadian media firm Broadband TV, has already found success adapting social media influencers into mobile game characters. The studio’s past releases include Squad Rivals, a game featuring 15 top influencers, and Fernanfloo, a mobile game based on the influencer of the same name which has attracted more than 13 million downloads to date.
“Ride or Die!, which merges Bhad Bhabie’s music and social communities with the mobile gaming space, is another example that showcases our depth of services, tech and first class service offerings,” says Lewis Ball, VP Interactive, Ecommerce and Professional Services at BroadbandTV.
Ride or Die! is available to download now on the App Store and Google Play.Additional reporting by Joseph Graur / Big Dank J prod.