Bulldog Licensing will lead the UK and Ireland licensing programme for Zag Studio’s latest animation Power Players, which premieres in the territory on Cartoon Network this month.
The agency is already in negotiation with a number of licensees, it has revealed, across a range of categories including apparel, home, gifting, publishing and more.
Rob Corney, MD, Bulldog Licensing, says: “We’re thrilled to welcome Power Players into the Bulldog family. The fun, fast-paced series is a real showcase of the huge talent at Zag, and the strong characters and storylines have made for a colourful and creative style guide which will inspire leading licensees across categories.
“Our initial discussions with potential partners have been overwhelmingly positive, and we are looking forward to announcing new deals and rolling out the consumer products soon.”
The master toy range from Playmates, distributed in the UK by Flair, is readying for release in Q4, along with other core merchandise, and will feature action figures, vehicles and role play items at launch. Retail reactions to the new line at the recent toy shows is said to be strong, and the range will be supported by a heavyweight marketing programme.
The TV debut will consist of 78×11’ episodes about the super-powered characters disguised as toys. The action-packed show is filled with engaging characters, following the adventures of Axel, a human boy who joins the smart toy world he is partly responsible for creating.