Bulldog hires new Licensing Approvals Coordinator

Ellie Monro-Smith welcomed to the team to help support its portfolio of leading brands

Written by Rhys Thomas

Posted 20.11.2019 | Entertainment

Bulldog hires new Licensing Approvals Coordinator thumbnail

Bulldog Licensing has appointed Ellie Monro-Smith as Licensing Approvals Coordinator.

In her new role, Ellie will be providing product approval support for all licensees and will be helping to create seamless communications throughout product development, working across Bulldog’s targeted portfolio of industry-leading brands including EA, Match Attax, Sesame Street, Care Bears, Miraculous and Kindi Kids.

She will also be assisting in creating mood boards and retail mockups as well as visuals and marketing materials, while ensuring assets are organised and delivered to licensees.

Sole Puerto, Senior Creative Manager at Bulldog says: “We’re thrilled to welcome Ellie on board. She has a strong background in design, and we’re sure she will provide an invaluable service to all of our clients, helping to further streamline the approvals process.”

Having graduated from De Montfort University in 2018 with a first class honours in Contour Fashion, Ellie has since been working as a junior designer at a swimwear design agency, before joining Bulldog.

“I’m really excited to start working with the Bulldog team,” says Ellie. “They have an array of world-class brands with impressive licensing programmes and I’m looking forward to helping to facilitate the development of innovative new products.”

Rob Corney, Bulldog Licensing MD, says: “The Bulldog team continues to grow with great expertise and passion for the industry. In a market which is seeing a heightened number of challenges, we believe it is important to increase the support we can offer to licensees and retailers. Our ‘retail first’ approach has always set us apart in the European agency model and building the support services with additional design resources will further enhance our ability to help our partners to grow their business with our brands.”


The Metropolitan Museum of Art launches global licensing programme thumbnail

The Metropolitan Museum of Art launches global licensing programme

The Museum will be pursuing opportunities in areas including home and décor, gifting, trade textiles and furnishings, accessories, gifts, paper ...

Genius Brands International announces plans to create Stan Lee Universe thumbnail

Genius Brands International announces plans to create Stan Lee Universe

Genius Brands will control new joint venture drawing from more than 100 original Stan Lee creations

Graine Creative on board for Rilakkuma thumbnail

Graine Creative on board for Rilakkuma

Sagoo signs deal with the licensee to produce creative kits based on the beloved Japanese bear

Press Releases

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June thumbnail

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June

Jay Roewe, SVP of production for HBO, Erik Barmack, founder of Wild Sheep, Marc Lorber, SVP, international co-productions & acquisitions ...

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run