The anniversary announcements are coming thick and fast this week with the announcement of a raft of fresh partners for Horrible History in its 25th year.
Rocket Licensing, the UK agent for Scholastic’s hit publishing brand, has inked fresh deals across a range of categories and extended some of Horrible Histories’ most successful partnerships.
Ancestors of Dover Ltd, specialists in researching, designing and developing services for the heritage industry, is developing a fantastic Horrible Histories range, launching into retail at museums and historical sites for 2019. The range includes historically accurate reproduction coins and figures, quills and ink, magnets, activity kits, and historical children’s jewellery.
Another new partner, Paul Lamond Games, is bringing its expertise to new Horrible Histories games, jigsaws and card games based on popular titles. An initial range of jigsaw puzzles was launched at Autumn Fair in the UK last month and will be on sale at retail now.
Charlie Donaldson, Joint MD of Rocket Licensing, says: “As Horrible Histories reaches it 25th anniversary, there’s even greater awareness of this unique brand. The growing licensee base certainly reflects the brand’s enormous potential across both specialist and mass-market categories. It’s a potential we feel will be further realised as the continuing success of the TV show and books, along with the new film, build an even bigger audience for Horrible Histories.”
These announcements will be a further boost to the Horrible Histories licensing programme, alongside the ongoing success of the long-running international hit TV series and sell-out stage shows. On top of this, the 25th anniversary of the brand this year and Horrible Histories: The Movie, due in 2019, leaves Rocket assessing numerous opportunities to extend the licensing portfolio of this uniquely British brand. Among categories being considered by Rocket and Scholastic are daywear, nightwear, underwear, accessories, homewares and digital applications.