BLE 19: JoyPixels emojis sets eyes on UK success

Fresh products, brand-new emoji packs and a showcase in The Arcade make BLE 2019 the biggest yet for the creator of the authentic digital emoji icons

Written by Rhys Thomas

Posted 01.10.2019 | Entertainment

BLE 19: JoyPixels emojis sets eyes on UK success thumbnail

JoyPixels Inc. is making a splash at BLE with the unveiling of unique emoji packs, a showcase in The Arcade and the debut this month of brand new consumer product.

The creators of the authentic digital emoji icons, alongside master licensing agent Born Licensing and UK sub-agent Nimbus Nine Consulting, are readying the emoji brand JoyPixels for a big 12 months.

“What many don’t know about JoyPixels is that we’re the only true emoji font provider at BLE,” says Rick Moby, Founder of JoyPixels. “JoyPixels emojis are actually used by millions daily on phones and desktops. In fact, as of today we’re the only authentic (Unicode-Compliant) emoji font offering a licensing program, and the reactions to our emoji icons and fresh brand has been overwhelmingly positive.”

The UK has already shown a keen appetite for the premium quality emoji brand with a number of advertising campaigns featuring a range of emojis – and now the consumer products momentum is building. The first product from Danilo lands in stores this month, with JoyPixels emoji-branded cards, wraps and gift bags supported by retailers Sainsbury’s, The Entertainer, Symths, Card Factory and WHSmiths.


Tina-Louise Foster, Owner of Nimbus Nine, says: “Our partners recognize the strength of JoyPixels asset library, their trend setting designs and the advantage a license provides in knowing which emojis the world will be using in years to come. Plus of course the authenticity of the assets and legal protection this provides against any infringement.”

Outerwear licensee Fashion UK has developed a trend-focused and fashion-forward approach to emojis for retailers. The designs feature signature emoji icons in holographic, fur and brush-back sequin finishes for the ultimate emoji experience. Nightwear licensee TDP Aykroyds will continue to lead trends in 2020 with a strong range of JoyPixels emoji designs for kids feature varying emoji themes, from wildlife and camping to unicorns and rainbows.

JoyPixels has recently ramped up development of unique emoji asset packs inspired by seasonal trends and popular themes. New packs for 2019 include a festive Winter Freeze Pack, and, in celebration of this years’ BLE gaming and esports theme, a special Gaming Pack featuring favorite emojis in competitive mode! Be sure to head on over to BLE’s gaming and esports activation area to check out the designs and grab yourself some JoyPixels Gamer stickers.

David Born, Director of Born Licensing adds: “It’s super exciting to see how JoyPixels emojis are being embraced across the UK, both in advertising and consumer products. We know that emojis are more popular than ever and we’re confident that we have the right offering to support the consumer demand.”

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