Bing books strong start to the year

Successful World Book Day promotion catapults new HarperCollins title high up the charts

Written by Rhys Thomas

Posted 10.03.2020 | Entertainment

Bing books strong start to the year thumbnail

A successful World Book Day tie-up has propelled Bing high into the charts and kick-started a big year for the Acamar Films property.

Published by HarperCollins Children’s Books, Bing’s Splashy Story was created specially for the annual celebration, and was the third bestselling World Book Day 2020 title.

The only licensed character to have a title for World Book Day this year, the popularity of the book also rocketed Bing into number three in the overall children’s book charts.

More than 15 million £1 National Book Tokens featuring Bing as a selected title were distributed in the UK and Ireland ahead of celebrations on 5 March 2020.

“Bing’s World Book Day success is a matter of great pride for us,” says Etta Saunders Bingham, Senior Publishing Manager, at Acamar Films, “Reading to children is such a wonderful, shared experience and HarperCollins’ innovative list of Bing titles offers opportunities galore to engage with our preschool audience in a meaningful way.”

Other promotional activity included Bing meet and greets at Waterstones in Bluewater shopping centre and on Kensington High Street, along with special in-store live readings of Bing’s Splashy Story by CBeebies presenter Cat Sandion.

The title is available in leading UK retailers including Waterstones, WHSmith, Asda, Tesco, Sainsbury’s and Amazon. The audiobook, narrated by British actress Anne-Marie Duff, is available through Audible, Google Audiobooks and Kobo.

Juliet Matthews Publisher, Media and Brands HarperCollins Children’s Books adds: “Bing’s Splashy Story is the perfect book for World Book Day as it highlights the joy of sharing stories for pre-schoolers in a delightfully entertaining story where Bing wants to read his favourite story in the bath!”

HarperCollins Children’s Books recently released Bing My Reward Chart Book, a new activity book which rewards little ones with Bing stickers for completing everyday tasks such as tidying up, sharing, and brushing their teeth.


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