All American Licensing signs Stan Lee’s Pow! Entertainment

The licensee will develop a range of branded products based on the legendary comic book creator’s likeness, name, signature and ‘Excelsior!’ catchphrase

Written by Rhys Thomas

Posted 12.08.2019 | Entertainment

All American Licensing signs Stan Lee’s Pow! Entertainment thumbnail

All American Licensing has inked a deal with Stan Lee’s Pow! Entertainment, Inc. to develop a portfolio of branded products based on the legendary comic book creator’s name, likeness, signature and famous catchphrases such as ‘Excelsior’.

The comic book creator was behind many of the Marvel characters and stories which continue to entertain audiences around the world, and have gone on to generate more than $25bn in retail sales. But Stan Lee also became a famous figure in his own right, known as the King of Cameos with close to 100 walk-on appearances in movies and TV shows, up until his death in November 2018.

“At Stan Lee’s Pow! Entertainment, we don’t have a strategy – we have a mission and that is to ensure Stan’s iconic legacy lives on forever through his fans for generations to come,” says Gill Champion, Stan’s long-time friend and President and co-founder of Stan Lee’s POW! Entertainment. “We’re thrilled to have partnered with the team at All American Licensing, and I have no doubt with their help we can achieve our mission.”

Tim Rothwell, co-founding partner at All American Licensing, says: “As a former president of Marvel Entertainment Consumer Products Group, we’ve appreciated the amazing global impact that Stan Lee has made on our licensing industry and All American Licensing is excited to continue with his legacy in the marketplace.”

With new partners on board, including most recently Madame Tussauds, which is creating a brand-new Stan Lee figure debuting in late 2019 or early 2020 at either the London or New York locations, all Stan Lee-related merchandise creates $1 billion revenue annually.


APC Kids scores deal with RTVE for Kid-E-Cats thumbnail

APC Kids scores deal with RTVE for Kid-E-Cats

Spain’s RTVE’s Clan Channel is to air the animated pre-school hit

Exclusive: Dr Amanda Gummer talks about hosting the Good Play Guide’s first major virtual event thumbnail

Exclusive: Dr Amanda Gummer talks about hosting the Good Play Guide’s first major virtual event

The founder and CEO of Good Play Guide, speaks about how Play At Home Fest went from being a raw ...

Lego introduces new Super Mario Power-Up Packs thumbnail

Lego introduces new Super Mario Power-Up Packs

The Lego Group and Nintendo have unveiled new Super Mario Power-Up Packs to let fans level up their gameplay even ...

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year