100% Wolf licensing pack grows

Joy Toy, SkyBrands and Spreadshirt join licensing programme for Studio 100 Media’s forthcoming animated series

Written by Rhys Thomas

Posted 29.01.2020 | Entertainment

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A trio of licensees covering toys, apparel, bed linen and more have boarded the licensing programme for Studio 100 Media’s 100% Wolf.

Just in time for this week’s Nuremberg Toy Fair, new licensee Joy Toy will present a collection of plush figures (25 cm and 30 cm) of the animal characters in Hall 4 A-80. The product range also includes lamps and lights from torches to night lights as well as ceramic products.

On board for various textile products such as bed linen, pillows and sleeping bags, is SkyBrands. The company will also produce kids’ apparel featuring the brand as a licensee in the home and living segment.

Also signing as an apparel partner, Spreadshirt will focus on T-shirts, hoodies, long sleeves and bags. All three agreements valid for several years will cover the German-speaking territories.

Gerd Russwurm, Head of Licensing at Studio 100 Media GmbH, says: "100% Wolf as a film and as a series is a unique action-adventure comedy format which takes up the trend theme 'mystical creatures' in a very funny way. It presents original, lovable and cool characters - and at the same time conveys a socially important message: heroes come in many forms.

“That's why we are especially pleased to have gained further strong partners like SkyBrands, Spreadshirt and Joy Toy, who have joined our other partners from the outset such as Blue Ocean Entertainment and Ravensburger Verlag.

100% Wolf is based on the successful Australian children's novel of the same name. The 26 x 22' TV series 100% Wolf - Legend of the Moonstone is currently in production, commissioned by ABC and Super RTL, with a feature film already wrapped.


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