Barbie teams with Puma

Limited-edition capsule collection marks 50 years of Puma’s Suede trainer – and there’s even a matching Barbie doll

Posted 06.12.2018 | Apparel

Barbie teams with Puma thumbnail

Barbie is stepping out of her comfort zone of high fashion and into the ultra-hip athleisure wear scene with Puma, collaborating on an apparel line for both real people and dolls.

In celebration of the 50th anniversary of the Suede trainer, the sports brand has created a special shoe, apparel and accessory collection inspired by Mattel’s iconic doll, complete with a Puma Barbie doll sporting the 90s look.

The Puma x Barbie Suede 50 capsule collection features an all-black Suede with a black-and-pink Barbie logo pattern on the Formstrip and finished off with a black-and-pink satin bow on the heel. Adding a touch of glamour, the Suede x Barbie in Raspberry Pink and White comes in a specially designed box with Barbie rocking the sport fashion look herself. For a complete look, the collection extends to apparel and accessories that include a Puma x Barbie racerback crop top, Puma x Barbie T7 hoodie and leggings with a baseball cap and a backpack. 

The collection features an exclusive sneaker pack which includes the Puma Barbie doll. A pair of Barbie dolls are available wearing their own Suede x Barbie kicks, Puma x Barbie racerback crop top, oversized Puma x Barbie T7 fleece hoodie and Puma x Barbie T7 leggings. The ensemble is complete with aviator-style sunglasses, hoop earrings and a Puma logo ring. 

An art exhibition in Los Angeles will be open to the public on 7 December to mark the launch, featuring artists Krista Perry, Priscilla Witte, Gabi Levitt and Kii Arens. Their commissioned works inspired by Barbie will be on display at Comunity, alongside a special pop-up shop from Shoe Palace featuring the full collection on site.

The collection launches today, 6 December, and is available from puma.com and selected retailers including Asos and Harrods.


Hennessy Cognac bags fashion collab thumbnail

Hennessy Cognac bags fashion collab

A limited-edition travel bag in collaboration with Opening Ceremony cradles a bottle of the spirit and celebrates the cultures of ...

Specs-tacular signings for Mr Magoo thumbnail

Specs-tacular signings for Mr Magoo

Xilam Animation secures a raft of global broadcast deals for reboot of the classic, vision-impaired animated character

Mondo TV signs first-ever non-TV deal thumbnail

Mondo TV signs first-ever non-TV deal

The Italian content powerhouse makes company history, signing its first ever deal for a non-TV property as local sub-agent for ...

Press Releases

Rainbow Rangers signs new licensees thumbnail

Rainbow Rangers signs new licensees

New partners across kids’ arts and crafts, footwear and vitamins join programme for 2019 retail roll out

Cloudbabies crosses 100,000 YouTube subs thumbnail

Cloudbabies crosses 100,000 YouTube subs

Silver Play Button Award for the pre-school series’ streaming channel

Mondo unveils ATF Singapore slate thumbnail

Mondo unveils ATF Singapore slate

Established properties and fresh content highlighted ahead o Asia’s premiere content marketplace

Hello Kitty x Chatime thumbnail

Hello Kitty x Chatime

Sanrio’s Hello Kitty teams with Taiwanese bubble tea brand Chatime on branded drinks and promotions