Casio G-Shock has released its second limited-edition collection with British band Gorillaz, following a sell-out debut collab launched late last year.
The collection features two limited-edition G-Shock styles, DW-5600 and GA-2000, designed by Gorillaz co-creator Jamie Hewlett with inspiration from two of the band’s albums.
In honour of the album's distinctive artwork, the classic DW-5600 model has been reimagined in celebration of Gorillaz' most recent album, The Now Now. The design features a colour combination of blue and pink with the bi-color message 'NOW’ that floats onto the display whenever it is illuminated by the backlight.
The second timepiece in the collection is G-Shock’s latest launch, the GA-2000, and features the iconic camo print familiar to Gorillaz fans from their eponymous debut album. This watch comes complete with two wrist bands – one featuring the camo print and the other in a darker military style, which can be easily interchanged and worn alternatively.
Both models sport standard G-Shock iconic features including shock, vibration and water resistance.
An animated online mini-series accompanies the launch, starring Gorillaz’s main line-up of Noodle, 2-D, Murdoc and Russel, alongside G-Shock creator Mr. Ibe. In it, the band heads to Ibe’s Tokyo R&D Centre following a hair-raising trip through outer space.
The limited edition Gorillaz x G-Sock collection will retail for $170 and is exclusively available for purchase at gshock.com and the G-Shock Soho Store from today, before going on wider release at other select retailers from 25 September.