As the industry shakes itself off from lockdown, Rubies Masquerade Co. and Bristol Novelty have announced the merger of its operations and office functions.

“It’s a real Marquee licences meets fashion forward fun proposition for all our retail partners,” said executive director Peter Warton. The Rubies and Bristol product lines just complement each other so well. Harry and Sally, Butch and Sundance, MIB, Mr and Mrs Smith, Buzz and Woody, Batman and Robin... The list goes on. 

Mike O’Connell, COO Rubies Masquerade and MD Bristol Novelty, leads the integration and merger of resources, facilities and processes. Having successfully restructured and modernised the Bristol business over a two-year period, Mike has been extremely busy these past few months building the foundations to bring the Rubies UK group of companies together. Having already rolled Mask-arade Co into Bristol earlier this year, considerable resources will now be consolidated into one operation, bringing fun and laughter to consumers across the UK. Our remit is to make it easier than ever for our retail partners to offer our great products to their customers. 

In an official statement issued by Peter Warton, he said: “The new Rubies e-commerce trade website that launched on 19 July marks the beginning of our transition to e-commerce and tech led partner engagement. Those in the know can’t possibly miss the similarity to Bristol’s established trade website. Forward ordering, fulfilment services and bulk order upload are just a few of the great tools now available to all our customers. Add to that an effective window into all corners of Rubies consolidated group product warehouses. The entire portfolio is at your fingertips. 

“Like many organisations around the world, Rubies group of companies must adapt and change to navigate the significant economic consequences of Covid-19. Today we say farewell to Holly Oldham. We of course thank her for her significant efforts. In addition to her return stint as MD, Holly has been a long-term and talented licensing executive with Rubies UK over many years. Particularly gifted in the art of public speaking and persuasive presentations, Holly has a thoroughly engaging demeanour and sharp wit. Rubies wishes her well for the future.  

“To all our partners, we wish you success for the coming season.”