UK licensees hop aboard Peter Rabbit 2

Penguin Ventures unveils lead UK licensees for the sequel to 2018's Peter Rabbit movie, covering all the key categories

Written by Rhys Thomas

Posted 09.08.2019 | Movies

UK licensees hop aboard Peter Rabbit 2 thumbnail

Penguin Ventures and Sony Pictures Consumer Products have announced the lead UK licensing partners for Pater Rabbit 2.

Penguin Ventures, Acting on behalf of Frederick Warne & Co. Ltd, Beatrix Potter’s original publisher and the home of Peter Rabbit and the Beatrix Potter brand, Penguin has secured high calibre licensees in key product categories for the upcoming film, a sequel to 2018’s Peter Rabbit which grossed £268m at the global box office.

The licensing programme will cover all the key categories, from apparel and plush, to homewares, confectionery and, of course, publishing.

Lindsay Pearl, Softlines Category Manager for Penguin Ventures says: “There’s a huge sense of excitement surrounding Peter Rabbit 2 following the success of the first movie and the reaction from retailers and licensees has been incredibly positive.

“We’re thrilled to have signed so many great licensees at this stage and we’re looking forward to catching up with our international agents and licensing partners at BLE and meeting new licensees for Peter Rabbit 2.”

Rainbow Designs is confirmed as plush licensing partner and will be releasing a series of plush including additional characters that feature in the new movie, while Whitehouse Leisure will be producing a range of leisure plush. World of Confections is confirmed for sweets and Solent has been signed for personal care, including tissues and a dental range.

Lead publishing partner Puffin – part of Penguin Random House Children’s – will launch a range of tie-in book formats, with Phidal renewing its license for the popular Busy Book format and Redan producing a one-shot magazine.

For apparel, Aykroyds & Sons and TDP Textiles will be producing nightwear for children and adults and swimwear plus underwear for children, TV Mania will be launching a range of children’s daywear and Smiffys will be creating a series of dress up options. Dinoski will be launching a ski suit and thermal wear. DNC will produce a range of homewares.

Penguin will also be collaborating with Cadbury for a second time for a licensing campaign and in-store activations in key accounts across the UK to support the launch of PETER RABBIT 2 the movie. Last year saw a series of high-profile promotional partnerships launch in support of the first movie, and the second movie will follow suit, with more to be announced soon.

Penguin Ventures have also appointed global licensing agents in Australia and New Zealand and Japan. Haven has recently signed Jasnor for plush and Showtime for mall events in Australia and New Zealand.


The app in the hat! thumbnail

The app in the hat!

Dr. Seuss Enterprises partners with Sugar Creative to develop series of educational augmented reality apps for early 2020

Redundancies hit half of Rovio’s licensing team thumbnail

Redundancies hit half of Rovio’s licensing team

A total of 16 roles have been lost, including that of Head of Brand Licensing Simo Hämäläinen, as licensing moves ...

First Oddbods family entertainment centre opens in China thumbnail

First Oddbods family entertainment centre opens in China

New themed experience is the first of 15 that CMC Inc. and One Animation will open across the territory over ...

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year