The Lowry ignites artist's licensing programme

Manchester arts centre bolsters licensing programme for ‘matchstick man’ painter LS Lowry ahead of Tomothy Spall biopic

Written by Rhys Thomas

Posted 21.05.2019 | Movies

The Lowry ignites artist's licensing programme thumbnail

The Lowry arts centre in Salford, Greater Manchester is expanding its licensing programme of LS Lowry merchandise to coincide with the release of a feature film about the artist.

Coming to cinemas in July, Mrs Lowry & Son depicts the relationship between Lowry (Spall) and his mother Elizabeth (Redgrave) with whom he lived until her death.

The programme will see new products available in retailers including John Lewis, Dunelm and Waterstones. Existing suppliers who have increased their product ranges include Dartington, Flametree Publishing and Fox & Chave.

New to the market later this year will be a range of LS Lowry inspired socks from Roye Lowe and Sons.

“Roy Lowe and Sons has developed a great range of products and we’re delighted to be working with them,” says Tony Smith, Commercial Director at The Lowry. “LS Lowry is one of Britain’s most loved artists and his distinct style is popular around the globe. Mrs Lowry & Son will no doubt add a new legion of fans to that base and as such we expect there to be a significant increase in demand for authorised products in 2019.”

The Lowry license is managed by DJP Licensing, which is welcoming further approaches by licensees and product manufacturers.

David Phillips of DJP Licensing says: “With the film launching, it’s an exciting time for LS Lowry, not just here in the UK but also internationally as the film rolls out to other territories. Several of our existing licensees already sell internationally and this should really help grow the global business.”

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