Poetic Brands seals Universal deal

Agreement with Universal Pictures brings the studio’s biggest movie brands to adult apparel and nightwear

Written by Rhys Thomas

Posted 11.03.2019 | Movies

Poetic Brands seals Universal deal thumbnail

Licensed clothing specialist Poetic Brands has signed a new agreement to develop apparel based around Universal Pictures’ biggest brands.

The range will cover apparel for adults, including nightwear, and feature iconic visuals from the film studios’ more than 100-year history. Founded in 1912, Universal is the oldest extant studio in the US with a catalogue spanning from early silent hits such as The Hunchback of Notre Dame and The Phantom of the Opera, right through to modern day global blockbusters like The Grinch and The Fast and Furious franchise.

Poetic Brands will tap into some of the studio’s biggest and most enduring brands, including Back to the Future, Jaws, Despicable Me, Trolls, ET, and a wide selection of horror classics.

“We are delighted to have signed this new agreement,” says Elliott Matthews of Poetic Brands. “Universal is one the biggest names in the film world, with a huge breadth of classic brands in its portfolio. We can’t wait to get stuck in with creating apparel lines that will tap into this rich history.”


Hasbro acquires Entertainment One thumbnail

Hasbro acquires Entertainment One

The toy maker buys Peppa Pig owner eOne in all-cash deal eight times bigger than its Power Rangers acquisition in ...

Lunch bites #3 thumbnail

Lunch bites #3

This week we look at the return of The Matrix, why, oh why, Tom Holland can’t catch a break, and ...

Taylor Swift and Stella McCartney collaborate on Lover collection thumbnail

Taylor Swift and Stella McCartney collaborate on Lover collection

Collaborative fashion line launches to coincide with the popstar’s latest album, kicking off with a NYC pop-up opening this weekend

Press Releases

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes

Diesel Brothers game rolls out thumbnail

Diesel Brothers game rolls out

The Diesel Brothers: Truck Building Simulator video game is based on the hit Discovery Channel TV series