Two new partners have joined the licensing programme for Angry Birds in deals secured by Bulldog Licensing.
The agreements are with Sambro for puzzle erasers and Smith and Brooks for apparel and accessories.
The new partners join a well-established UK programme, which includes licensees such as Silver Fox Collectibles, Whitehouse Leisure, Poetic Brands, Gemma International and Winning Moves. Jazwares is the global master toy partner and will launch it range this July ahead of the October release of The Angry Birds Movie 2.
“Angry Birds is one of those rare brands, originating from the apps world and going on to become a household name across a variety of media,” says Bulldog Group Managing Director Rob Corney. “It’s now instantly recognisable and licensees across a wide range of sectors want to be involved. With hype surrounding the new film already building, I’m sure we’ll be announcing on more deals very soon.”
The Angry Birds Blues. The Angry Birds Movie 2 is due to premiere later this year, supported by an enormous marketing and promotional campaign.