Rita Ora cuddles up with Ashley Wilde

The pop star launches her first “warm and calming” interiors and bedding collection with textile specialist Ashley Wilde

Written by Rhys Thomas

Posted 07.02.2020 | Homewares

Rita Ora cuddles up with Ashley Wilde thumbnail

Chart-topper Rita Ora is making her homewares debut in collaboration with textiles specialist Ashley Wilde.

The six-design collection takes inspiration from things Rita loves, with bedding in single, double, king and super king sizes, alongside a variety decorative cushions and throws, adorned in lavish trimmings to complete the luxurious look.

“I’m so excited to launch my first bedding collection. Interiors are a passion of mine and it’s been fun to be able to incorporate my favourite things into the designs,” said Rita.

“I hope people love the collection as much as I do. It’s comfortable with a touch of luxe, with colours that are warm and calming; perfect to make your bedroom a sanctuary.”

Launched this week in a pre-order on ritaorahome.com, the collection will be available more widely from 10 February, coming to major UK retailers such as Amara, Shop Direct, Next, and House of Fraser, and exclusively at Myer in Australia.

Charlotte Clisby, Managing Director at Attachment Licensing, which brokered the partnership says: “This partnership is a brilliant example of how effective working with global superstars can be. 

"When there is authenticity, originality and integrity in a new talent led brand, matched with a pioneer in their consumer product category, there really is no boundaries.”


Messe Frankfurt readies for this week’s trio of events thumbnail

Messe Frankfurt readies for this week’s trio of events

Licensing China, Toy & Edu China, and Baby & Stroller China to open this week with over 1,300 exhibitors

Tomy speeds ahead with Ricky Zoom marketing campaign thumbnail

Tomy speeds ahead with Ricky Zoom marketing campaign

The campaign is designed to promote and celebrate the growth of Tomy’s licensed toy product offering and support the supplier’s ...

Genius Brands International launches Kartoon Channel! on Apple iOS thumbnail

Genius Brands International launches Kartoon Channel! on Apple iOS

Kartoon Channel! app receives tremendous response, breaking single day company download records in first 24 hours and ranking in the ...

Press Releases

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June thumbnail

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June

Jay Roewe, SVP of production for HBO, Erik Barmack, founder of Wild Sheep, Marc Lorber, SVP, international co-productions & acquisitions ...

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run