RHS business blooms at Spring Fair
Licensees to showcase products ranging from greeting cards to cookware, fragrances to stationery and more
Posted 02.02.2017 | Homewares
Royal Horticultural Society (RHS) licensees will again be a strong presence at this year’s Spring Fair, held 5 - 9 February at Birmingham’s NEC. A number of companies offering products licensed or endorsed by the RHS will be showing RHS products on their stands. Many of the licensees will also be showing off the art that underpins their product packaging and designs – art based on works in the RHS Lindley Library, the world’s finest collection of botanical art.
On stand 4D40-E41 Wax Lyrical, the UK’s largest privately owned home-fragrancing company and a licensing partner of RHS for a number of years, will be highlighting new fragrances recently added to its very popular RHS Fragrant Garden range. Lily of the Valley and Hyacinth will join the Wax Lyrical collection of beautiful British garden fragrances in spring/summer 2017. Wax-filled ceramic pots and brand new embossed scented plaques will be further additions to this well-established, popular collection. There’s also a brand new range, fresh for 2017: RHS Vintage Posy, a collection that oozes traditional vintage romance, with both its lavish fragrances and chic pastel colour palette. New fragrances include English Lavender and Chamomile, Wild Honeysuckle and Amber, White Gardenia and Rose, and Sweet Pea and Violet. All fragrances are available in a gift boxed candle, candle tin, reed diffuser and reed diffuser refill. Influenced by beautiful motifs from the RHS Lindley Library, each design has been constructed using over 20 individual, original drawings.
LG Harris is an industry-leading manufacturer of decorating tools with a mission to make decorating easy and enjoyable. Its range can be found on stand 10C40, including its RHS-endorsed Groundsman and Lily & Brown garden brooms.
Burgon and Ball (6H220), a multi-award-winning manufacturer of agricultural and garden tools, has enjoyed enormous and lasting success with RHS products. The following ranges will be on show at Spring Fair: Gifts for Gardeners (twine in a tin, hand tools, a mug, a tray, an umbrella and more) in three designs – Flora and Fauna, Chrysanthemum and Passiflora – and FloraBrites, a range that includes trowels, forks and a selection of secateurs, available in fluorescent yellow or pink, with reflective highlights that glow under torchlight. FloraBrites are perfect for the vision-impaired – or simply absent-minded – gardener.
Ulster Weavers (9C40-D41), a kitchen textiles company specialising in homeware, giftware and tableware, will be promoting new ranges of RHS products – notably its foliage range, its rose range and its three vegetable-inspired tea towels – at the show.
Carousel Calendars (3R31), the UK's largest general calendar publisher and distributor, has combined selections from the RHS Lindley Library, the world’s finest collection of botanic art, and some gorgeous RHS horticultural photography to great effect. The company will showcase both in its range of 2018 RHS calendars and pocket diaries.
The RHS has licensed UK Greetings (3L10-M11), the largest direct-to-retail publisher of greeting cards and social expression products in the UK, to produce a wide range of RHS-branded greeting cards and gift wrap. The range has been developed using the beautiful photography and artwork contained in the vast RHS Lindley Library collection.
Noteworthy among the cookware and ceramics companies at the show is Churchill China (9D30-E31), which has a long history of providing ceramics to hospitality and retail markets. Last year it launched a new range of RHS vintage garden mugs in gift boxes. This year there will be a number of launches, including Blooms, its new ‘made in UK’ dinnerware range, consisting of dinner plate, side plate and three bowl sizes (15.5cm, 20cm and 22cm). There is also a 12-piece box set. 2016 saw the launch of the Blooms and Butterflies range, and spring/summer 2017 sees the addition of a pair of fine bone china mugs to the range. Churchill’s Himalayan Flowers set of four fine china larch mugs continues to sell well, and so the company has added an assortment of slightly more traditional fine bone china mugs to the collection. The Greenhouse Mug Giftset is a set of two stacking mugs that come beautifully packaged in their very own greenhouse.
Another market leader in high-quality tableware, cookware, giftware and tabletop accessories, Portmeirion Group (9E30-F31), will promote its established, and very successful RHS ranges as will Padblocks (4A20), which offers decorative stationery for retail, and custom-made stationery for museums, galleries and stately homes.
The RHS Licensing programme continues to grow. There are now almost 60 licensees across gardening, gifting, homeware, houseware, apparel, confectionery, stationery and other categories. The appeal of one of the best-loved and most recognisable brands in Britain has been further boosted by the RHS Licensing Style Guide, which is based on 500 wonderful images specially selected from more than 25,000 housed in the RHS Lindley Library.
Cathy Snow, RHS Licensing Manager, said: “We are thrilled at the quantity, and of course, quality, of the RHS-licensed or endorsed products our established and new partners are displaying at this important event. The presence of so many RHS partners at Spring Fair underlines not only the strength of the RHS brand and the quality and diversity of its licensees but the continuing growth of the RHS Licensing programme.”