Dorel Home launches exclusive Queer Eye-inspired furniture collection

The new line debuted exclusively on Walmart.com in North America and features updated-industrial designs for living room, bedroom, office, dining room, and outdoor patio spaces

Written by Georgie Dobie

Posted 17.07.2020 | Homewares

Dorel Home launches exclusive Queer Eye-inspired furniture collection thumbnail

Dorel Home, the home furnishing segment of Dorel Industries has announced that it has partnered with Queer Eye creators Scout Productions to create a fashion-forward furniture collection inspired by the hit Netflix series, in a deal brokered by IMG.

Launched this week (w/c 13 July 2020), after the recent debut of the seven-time Emmy Award winning series fifth season, the Queer Eye furniture collection features unique products that are stylish and affordable for fans. The new line debuted exclusively on Walmart.com in North America and features updated-industrial designs for living room, bedroom, office, dining room, and outdoor patio spaces. 

The Netflix series introduces audiences around the world to a modern aesthetic, diverse perspective and the Fab Five: Antoni Porowski (Food & Wine), Bobby Berk (Interior Design), Karamo Brown (Culture), Jonathan Van Ness (Grooming) and Tan France (Fashion). Past seasons of Queer Eye were filmed in communities in Atlanta, GA, Kansas City, MO, and the current season set in Philadelphia, PA. There is even a bonus season in Tokyo, Japan. The Fab Five forge relationships with men and women from a wide array of backgrounds and beliefs often contrary to their own, touching on everything from LGBTQ rights and social commentary to how to make the best farm-to-table guacamole and more. The Dorel Home furniture line is crafted to capture the aesthetic and spirit of what the show represents. 

Claudia Grundman, senior director and brand manager of Dorel Home, said: "We're excited to work with such an inspiring series and to become part of the Queer Eye family. Their message for encouraging holistic change, not only in one’s lifestyle but also across cultural acceptance is something we want to get behind and watch blossom. We are especially excited to be partnering with Walmart to offer our stylish Queer Eye collection at incredibly affordable prices. We believe that shoppers will be thrilled with the quality and designs we’re offering.”  

"We are thrilled that fans of the show will be able to bring the spirit of Queer Eye into their own homes,” said Joel Chiodi, SVP strategic development at Scout Productions. “The experts at Dorel Home have created a line we can’t wait for everyone to check out, with standout pieces that are easy to mix and match to perfectly reflect fans’ own personal style.” 

The Dorel Home Queer Eye furniture collection is available exclusively at Walmart.com.  

Kennedy Publishing to launch new Bing magazine thumbnail

Kennedy Publishing to launch new Bing magazine

Box of… Bing is a six-weekly title that is theme-driven and bursting with interactive content

Angry Birds sets to soar with IMG thumbnail

Angry Birds sets to soar with IMG

Rovio Entertainment has appointed IMG exclusive worldwide consumer products licensing agent for Angry Birds

Ninth-annual Asian Animation Summit  pivots to become a virtual event thumbnail

Ninth-annual Asian Animation Summit pivots to become a virtual event

More international kids programming buyers and attendees are expected to participate in the online format that offers safe and easy ...

Press Releases

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June thumbnail

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June

Jay Roewe, SVP of production for HBO, Erik Barmack, founder of Wild Sheep, Marc Lorber, SVP, international co-productions & acquisitions ...

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run