Supermodel Chrissy Teigen is turning super chef with a new range of contemporary cooking and dining essentials.
The social media star, who often posts about her love of tasty food and home cooking, created the Cravings by Chrissy Teigen Collection in partnership with US market leader Gibson Overseas. Billed as a must-have for “stylish home chefs”, Chrissy’s collection will be available exclusively in the US at Target stores and online.
Sal Gabby, CEO of Gibson Overseas, says Chrissy’s “deep love of cooking and entertaining at home, merged with her significant social media inﬂuence” makes her a unique and natural voice for the market. The firm has plenty of experience with licensed lines, notably a tie-up with Weightwatchers.
“I’m not sure I’ve ever been more excited to be part of something from the ground up,” Chrissy adds. “I hope that you will find beauty in the raw porcelain edges, my love of brass and gold detail, and lifelong-kitchen-staple practicality. From my home to yours — enjoy!”