Ryan’s World is getting bigger through a new partnership with Character World, brought on to create a range of licensed home textiles.
Based on the Ryan ToysReview YouTube channel, the biggest and highest-grossing channel on the platform in 2018, the Ryan’s World brand already encompasses toys, apparel, partywear, even video games, with 40 additional licensees joining the programme back in January.
Character World is set to unveil the first phase of duvet designs from AW19, featuring a duvet and cushion.
Tim Kilby, Brand Director at Character World, says: “If you have a child between the ages of four to 10 you'll almost certainly have heard of Ryan ToysReview, Ryan’s YouTube channel. Ryan’s has a huge YouTube following with kids loving his personality and authenticity.
"We are delighted to be bringing Ryan’s World to life in bedding and accessories, while expanding into the exciting world of YouTube stars. We believe this property has huge potential and we look forward to revealing the full range later this year.”
The Ryan’s World range joins Character World’s pre-school licensing portfolio which includes popular brands Paw Patrol, Peppa Pig, and more.